Meet Penny

Like many patients; Penny found herself furloughed in March, only permitted to leave home for essential reasons and unable to visit her Optician. It was tough and Penny should have been worried, but she wasn't . . .

Long before the pandemic, she joined her Optician’s Membership Programme and purchased new glasses and sunglasses, receiving great savings.

Penny also wears contact lenses and was delighted when they arrived on her doorstep during lock down. Like all the other members, Penny is loyal because she feels valued and has continued to pay her monthly Direct Debit. This has
enabled a small team to remain in the practice; seeing to emergencies and most importantly, staying solvent.

Maybe it’s time you discovered what a Membership Programme from Iris Visioncare can do for you and your patients . . .

Growing your independent optical practice is not always easy

We can help you sow the seeds of change . . .

Let's help you...

Grow profits and sales 

Feel like you’re working harder and longer without reaping the rewards? Struggling to create profit from promotions? With a tailored Membership Programme you could see . . .

  • Members average dispense values up to 36% higher as they tend to choose better quality eyewear

  • Higher conversion rates from members more willing to invest in new eyewear

  • Increases in recommended second pairs being dispensed

  • Improved recall response rates from members

Protect you turnover

Fluctuations in sales due to bad weather or seasonal holidays are never a good thing. Imagine having £10,000, £20,000 or even £30,000 of guaranteed predictable monthly income.
 

  • Monthly income that increases as your membership grows 

  • Possible growth of more than 400% in just three years

  • Membership savings you know are affordable

Build patient loyalty 

How often do you see patients you thought were loyal, return after several years with eyewear purchased from other optical outlets? Your patients are changing their shopping habits; increasingly looking for added value and a great experience. Are you keeping up? 

 

  • Offer savings and benefits your patients simply cannot ignore

  • Remove the reasons for them to go elsewhere

  • Offer predictable savings your patients can rely on

  • Promote a sense of belonging to something special only you can offer

Be more competitive 

In a world with so much choice, how do independent practices like yours compete against the vast resources and deep pockets of the multiples? How do you create a compelling reason for patients to always visit you?

 

  • Membership savings and benefits they simply cannot get anywhere else locally

  • Enhance your contact lens packages

  • Professionally designed membership packs that ensure you stand out

  • Marketing support that helps you make the most of every opportunity

Free up more time

How much time do you spend dealing with failed payments, ratifying Direct Debits against bank statements or worrying about pricing and margins? 

 

  • Fully managed Direct Debit payment collection service

  • One monthly remittance payment and itemised statement

  • Your contact lens catalogue and pricing embedded

  • Payment administration carried out for you

  • Assistance with payment resolution

  • Paperless Direct Debit mandates

  • Secure on-line portal

Video...

Creating tailored Membership Programmes for Independent Opticians that include enhanced Direct Debit collection - 

all fully managed for you . . .

Discover how...

Membership

programmes

Benefits they

can't ignore

Flexible and

affordable

Payment

collection

About

Us

"I thoroughly recommend Iris Visioncare to any practitioner wanting to grow their business in today’s aggressive Optical climate. It will differentiate your practice from other local competition"

Jonathan Best FC Optom

Start your journey today . . .   Call:       0844 800 9114

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Payment collection and membership services for independent Opticians

Iris Visioncare Ltd. Iris House  62 Ridgeway, Plympton,

Plymouth, Devon PL7 2AL

© 2020 Iris Visioncare Limited

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