Case studies that prove it works . . .
South West based Independent group Noakes Habermehl & Kerr have been working with us for nearly a decade.
"Previously, says General Manager Andrew, we had tried the do-it-yourself option with standing orders for lenses but this used up considerable staff resources to administer and our patients were not really gaining anything extra".
"We then tried Eyeplan and at first our members grew but we found the generic nature of their system frustrating. The generic literature and lack of something tangible to give new members when they joined caused problems with patients later not understanding what they had signed up to. We also became concerned that the fixed monthly fee was not reflecting the recommended year on year increase in glasses savings or changes we made to our services"
"In 2011 we moved to Iris and immediately noticed a big difference. Before anything else, they asked a lot of questions and requested a lot of detailed KPI data. They presented a Membership model that offered specific Membership benefits tailored to our practice and our patients. Membership fees where scaled to reflect different levels of savings and benefits and they offered us eyewear cover, eyewear finance and included our specific lens pricing in their system. We also love the simplicity of signing up members online with none of the printed mandates to worry about".
"Our membership has gone from strength to strength with our own branded literature, amazing membership packs and a great range of benefits our patients really appreciate"
Hampshire based Independent Sue Wassall has seen their Membership grow three-fold in 5 years
We offer as standard and what you can upgrade to; bespoke literature and in-practice training. Helvetica Light is an easy to read font, with tall and narrow letters, that works well on almost every site. Helvetica Light is an easy to read font, with tall and narrow letters, that works well on almost every site. About what we offer as standard and what you can upgrade to; bespoke literature and in-practice training. Helvetica Light is an easy to read font, with tall and narrow letters, that works well on almost every site.